And members generate three times the lifetime revenue of a season passholder, according to the Six Flags presentation. Members help drive higher in-park spending at Six Flags parks. Members and passholders visit during off-peak periods and provide a “weather hedge” during cold and rainy seasons. Six Flags members and season passholders generate more annual revenue than single-day visitors, according to the presentation. Six Flags has increasingly come to rely on seasonal and monthly payments by diehard passholders and members to pad the bottom line of the company’s financial ledger.Ībout 40% of Six Flags visitors have a season pass or membership, according to a July 2019 investor presentation. Season passholders declined from 5.1 million to 2.1 million while members dropped from 2.6 million to 1.7 million, according to the Six Flags report. Six Flags lost 3 million season passholders and 900,000 members in 2020 amid pandemic closures at its amusement parks, according to the company’s annual report. SEE ALSO: What’s new at Southern California theme parks in 2022 That left the payment plan the key difference between the two programs – with members offered a monthly dues option and season passholders required to pay in advance. In recent months, Six Flags added tier levels to the season pass program that were previously only offered with the membership plans, according to Screamscape. Six Flags member appreciation days will still be held for legacy members. Active members will see no changes to their memberships or benefits.
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